Matuszak Blog 3.5.2005

Who rules your symbols?

The challenge as I see it is: Who rules your symbols?

The art of raising money

Why do people get on a train? They get on a train because of three things. They get on a train because of where it is going. They get on a train because of when it is going to arrive. And they get on a train because they believe, after taking into consideration the cost in terms of time and money, the comfort or lack of comfort they will experience, and after analyzing how the offering of the train compares to other offerings that would get them to the desired location at an acceptable time, that the cost of the train ride is worth it. Now, do you realize that if what I have just said is true, no one gets on a train because of where it is. No one gets on the train because it is in the station. If you are trying to raise money by telling people what you are currently doing, you are like a train conductor trying to get people to get on a train by saying, "This train is in the station. Come and get on." It won't work.